We evolve so you continue to experience performance: welcome to Repsol Lubricants

To experience performance is to feel that the engine starts the first time, that each journey happens without surprises, and that everything is where it should be. After decades between the Repsol Technology Lab and the competition tracks, we have learned that excellence is not only explained by formulas but also confirmed in your experiences. 

Therefore, we present the evolution of our identity, which was born with a clear idea: to turn technical performance into trust, safety, freedom, peace of mind, and pride in your daily life. Welcome to a new era with Repsol Lubricants. 

Why we are evolving now 

The world of motorsport is more sophisticated than ever, with more specifications, more options, and, ultimately, greater complexity. People, on the other hand, ask for clarity, proximity, and decisions they can trust. 

That's where our answer comes in, consistent with who we are: a brand of lubricants that is born in evidence - research and validation under demanding conditions - and that is confirmed in your day-to-day. Because our products go from the lab to the track, from the track to the lab... and from there to your vehicle.

That's why this evolution is not only a new visual identity, but also a way to better relate to you. If you are a customer, you will see more clarity when translating the technical to real benefits for you; if you are part of the network of repair shops and distributors, you will have more tools and more support at your disposal, with continuous training, technical support, and new digital solutions that simplify processes.

In the words of the director of Repsol Lubricants, Clara Velasco, "this new stage reflects our ambition: to continue growing, to continue moving forward, and to continue leading, with an image that connects us even more with our customers and with the world of motorsport.”

A plan with ambition and facts

For this reason, we have activated the Full Potential transformation project, which has more than 80 initiatives and a significant investment, with the aim of doubling our EBITDA by 2030, to reach 126 million. 

Our strength in Spain and Portugal coexists with expansion in high-potential markets in the Americas, Europe, and Asia-Pacific. Our priorities today are Mexico, Peru, Central America, Italy, the Balkans, Indonesia, and the Philippines, but we are also looking at the next wave of growth. Depending on the potential and synergies of each country, we work with importers, macro-distributors, local production (DIFM), and joint ventures. These partnerships allow us to add market knowledge, logistical efficiency, commercial strength, and closer execution. 

In addition, we have returned to the Motorcycle World Championship with a sponsorship as exclusive suppliers of Moto2 and Moto3 and we keep our pulse on the Dakar Rally. That's where improvements come back from that turn chemistry into trust, something that will continue to be entrusted to Repsol TechLab, one of the most recognized private R&D centers in Europe, where 230 researchers work to continue offering the best every day.

Over the next few months, you will see our new identity in physical and digital touchpoints, but also with a portfolio focused on premium ranges, solutions for new mobility, more experiences linked to the world of motorsport... And, of course, simpler, more useful, and closer communication. 

We will continue to redefine performance so that every journey happens without surprises and every start is the start of something new. Where will your next mile take you?