Repsol Lubricants reaffirms its commitment to motorcycling at the Interlagos Festival 2025

From May 28th to June 1st, the emblematic Autodromo de Interlagos once again hosted the Interlagos Festival, one of the most outstanding biker events in Latin America. This event brought together bike manufacturers, dealers, and enthusiasts in a space that combined exhibitions, test drives, and other activities for the general public. Among these brands, Repsol Lubricants took part with its own stand, where it presented its portfolio of products for motorcycles and some new developments.

With a focus on performance, Repsol highlighted its specialized lubricants for regular, premium, and super-premium motorcycles, designed to maximize the power and efficiency of engines and forks. The company took advantage of this platform to connect directly with the end user, consolidating itself as an excellent cost-benefit option in a competitive lubricants market.

The new developments presented included the new products of the Qualifier line: Qualifier Brake DOT 5.1 and Qualifier Brake DOT 4, as well as Qualifier Coolant. 

Repsol also announced the launch of its new online shopping channel, operated by its distributor Bronzauto. This platform will allow consumers throughout Brazil to access the brand's products, overcoming geographical limitations and significantly expanding its reach in the country. This initiative reinforces the company's commitment to innovation and customer satisfaction, adapting to the needs of Brazil’s extensive and diverse market. 

A meeting point for lovers of motorcycling

The Repsol stand, located on Boulevard 14, became a meeting point for lovers of two wheels. The brand collaborated with leading companies such as Michelin, Beta, Dynotron or Hunter, offering interactive demonstrations that allowed attendees to experience first-hand the quality and performance of their products. The first fork dynamometer manufactured in Brazil was unveiled, a technological innovation by Dynotron that promises to optimize the performance of suspensions.

Another highlight of the Interlagos Festival 2025 was the presentation of three models of Ducati motorcycles in collaboration with Repsol, including a special edition of the Ducati Streetfighter, limited to only ten units. These exclusive motorcycles were developed by SRC Corse Garage, a renowned manufacturer specializing in Ducati, and represent the perfect fusion of design, technology, and high performance.

The key: contact with the end user

With more than 350,000 visitors in this edition, the Interlagos Festival 2025 not only reaffirmed its position as a key event in the region, but also proved to be a strategic platform for Repsol Lubricants. In addition to strengthening its positioning in the Latin American market, the company demonstrated its ability to lead in innovation and its eagerness for direct contact with end users.

In fact, just two weeks before, Repsol Lubricants took part in the 2 Wheels Fair (F2R) in Colombia, where the catalog of motorcycle products was also unveiled and different activities were carried out. After the good feelings at both motorcycle events, Repsol will continue to bet on this type of event to continue boosting its brand recognition and its connection with Latin American consumers.