Repsol Lubricants: an evolution with all the energy

At Repsol, every step we take is driven by a history marked by innovation, commitment, and transformation. And today, that history takes a new turn with the evolution of our visual and narrative identity. It is something that goes far beyond an aesthetic redesign: it is the reflection of what we already are as a multi-energy company capable of contributing to people's well-being and a just energy transition.

Repsol's history is deeply linked to lubricants. It was in 1951 when Repesa launched a line of lubricants under the name "Repsol". That was the starting point of a brand that, over time, has become synonymous with quality and trust. More than seven decades later, that legacy lives on in every product we offer and every solution we develop.

Why has Repsol evolved its brand? 

The answer is simple: because we have evolved. The new visual identity, which includes an updated logo, warmer colors, and modern fonts, is just the tip of the iceberg, as this goes far beyond aesthetics.

This is an integrated and coherent brand experience that will be visible at service stations, offices, events, and digital channels. We want every point of contact with customers to be representative of what we are today: a useful company, close and committed to having a positive impact on society.

Behind this evolution there are concrete facts that support our commitment:

• We are pioneers in the production and supply of 100% renewable fuels in Spain.
• We have more than 3,500 service stations on the Iberian Peninsula, offering all the energy needed for mobility.
• We have developed one of the most important electric recharging networks in Spain, with more than 2,500 of our own points and 6,500 available through Waylet.
• We have set ourselves the ambition of net zero emissions by 2050, with intermediate milestones in 2030 and 2040.

In addition, we continue to focus on the circular economy, technological innovation, and operational efficiency, demonstrating that sustainability and competitiveness can go hand in hand. 

"With all the energy": our new motto 

The new motto, “With all the energy,” encapsulates this essence. It represents our firm commitment to energy diversity and our ability to adapt to the needs of a constantly changing society. But above all, it is a statement of intent: we are here to offer real, innovative, and sustainable solutions, always with the highest quality. 

From traditional fuels to renewable energies, from electric recharging to lubricating oils, our mission is to accompany a society that needs energy to advance. That's why Repsol is the only energy company in Spain that offers all energy solutions for mobility, home, and industry.

At Repsol Lubricants, this evolution inspires us to continue working with passion and dedication. Every product we develop carries with it the spirit of innovation and excellence that has defined our company since its inception. We know that energy is not just a resource, but a force that moves the world and, therefore, we want to be part of that movement.