Repsol Lubricants makes its mark at the Feria 2 Ruedas 2025

The 2025 edition of the Feria 2 Ruedas (F2R) in Colombia has been the perfect setting for Repsol Lubricants to demonstrate its commitment to the sector and its ability to connect with motorcycle enthusiasts. From May 15 to 18, the company has participated in this important event, which was attended by more than 90,000 people, as it is the largest motorcycling trade fair in Latin America.

The Repsol Lubricants stand offered a complete experience to visitors. From there, it was possible to share all the information about the wide portfolio of products for motorcycles, consisting of the Racing, Smarter, Rider, and Qualifier ranges, in addition to hosting various activities to encourage participation with attendees. 

One of the highlights was the symposium session by the Repsol Lubricants office manager in Brazil, Silvio Frasson, together with Álex Barros. The former rider also participated in a poster and helmet signing, giving fans the opportunity to get to know an emblematic motorcycling figure up close. Another of the most successful activities was the driving experience with virtual reality goggles on a motorcycle circuit, where participants were able to demonstrate their skills and compete for a Repsol helmet.

Impact on the Latin American market

Repsol Lubricants' participation in the Feria 2 Ruedas Colombia 2025 has also stood out for the significant impact on brand awareness in the Latin American market, through various talks with the media present at the event.

"We have an incredible brand, attractive and with indisputable backing. Events like the F2R allow us to bring technology and innovation directly to our users, experience it with them, respond to their concerns, understand trends, and have the closeness that characterizes us under the framework of passion for motorcycles," Adriana Sanjuan Moya has explained, manager of the Repsol Colombia Lubricants office: "We are very happy with the results, and grateful for the professionalism and participation of the great team that made it possible." 

After the success of this edition, Repsol Lubricants is already looking to the future with enthusiasm, anticipating new opportunities to continue building strong relationships and sharing its passion for motorcycling. With a strategy focused on innovation, quality, and proximity to its customers, the company reaffirms its commitment to the Latin American market and motorcycle enthusiasts throughout the region.