Launching our social media: a new way to connect with Repsol Lubricants
For decades we've been testing our formulas in the lab and on the track. Now, we want that demand to also be felt in daily conversation: in the repair shops, on the road, in competition, and on your cellphone.
Today we open a stage that we were eager to share. Repsol Lubricants launches its social media to be closer to those who make the engine possible every day. From today, you can follow us on Instagram at @repsol.lubricants. A platform that was born with the purpose of translating technical complexity into useful and nearby content.
We want this conversation to be plural and well-founded. Therefore, we will have profiles from the engine ecosystem that will provide a technical look, but without technical terms. Their goal is ours: to explain how technology translates into real value for people who trust their vehicles and their work.
On the Repsol Lubricants social media you will find educational pieces and practical tips to choose and maintain the right lubricant in a simple way, but also stories from within, telling the day to day in repair shops, pit boxes, and factories. In other words, how the performance that you then enjoy is prepared.
So we invite you to follow us at @repsol.lubricants on Instagram and participate with the hashtag #ReadyForTheNextRoad. And, of course, come on and tag us in your repair shop, route, or circuit stories: we want to hear what you experience.
Science drives us to challenge the possible, but connection inspires us to turn every breakthrough into real value for people. From today, also on social media, you will see us talking about the invisible that makes everything possible: less noise, less worries, more miles, and more stories. Ready for what's to come. What about you?