Repsol Lubricants celebrates the Catalan GP in style
Repsol Lubricants has reinforced its presence at MotoGP's Catalan Grand Prix with a special brand activation that took place both in downtown Barcelona and at different points of the Montmeló circuit. Throughout the weekend, the Repsol Lubricants brand was right there with thousands of fans with participatory experiences, promotional actions, and exclusive activities for customers and influencers alike.
On the 13th and 14th, Repsol Lubricants participated in the MotoGP Fan Fest in Plaça de Catalunya with a large audience, making its stand one of the busiest. There, different activities were organized, such as a reflex game and a wheel with questions about lubricants and Repsol, in addition to a presentation of the products from the new motorcycle range: URBAN, EXPLORER, and EXTREME as well as their features.
The action continued over the weekend in the commercial area of the circuit, where participation from the general public remained high. There, the Repsol Lubricants also organized VIP activities for customers and influencers such as Mireia Blanch and Rider Sara. The program included access to the pit lane, visits to the paddock, presence on the starting grid of Moto2, Moto3, and MotoGP, meeting with Jorge Martín at the VIP Village, access to the podium, and a lap of the circuit in the safety car.
The success in the number of people was also reflected on social media. In just four days, Repsol Lubricants' Instagram account added nearly 4,000 followers, reaching 12,000.
This presence makes even more sense in a scenario such as MotoGP, where Repsol Lubricants maintains a close link with the world of competition and is also an exclusive supplier of lubricants for the Moto2 and Moto3 categories. This relationship connects the demands of the track with the development of solutions designed for the daily lives of motorcyclists and professionals.
In this way, Repsol Lubricants once again shows how motorsport can become a meeting point between technology, brand experience, and our relationship with the motorcycling community. Because what happens on the track doesn't stay on the track: it also translates into a way of staying in touch with the people with a passion for motor sport both on and off the track.