Repsol Lubricants strengthens ties with Latin American distributors at the 2025 Convention

18 March 2025

Repsol Lubricants brought together its main Latin American distributors at its 2025 Annual Convention, held from March 2 to 5 in Punta Cana (Dominican Republic). The event, which gathered nearly 40 participants from 11 countries, served as a platform to outline strategies, strengthen ties, and present key developments for the regional market.

The convention focused on a series of conferences and strategic meetings, marking the start of the business year and serving as a meeting point to take stock of 2024 and discuss local business plans for 2025. Crucial aspects of the lubricants business were addressed, from market trends to marketing and communication strategies, as well as product innovations.

The sessions not only focused on commercial aspects but also sought to strengthen relationships with various collaborators. "The annual convention of Latin American lubricant distributors in Punta Cana was a complete success," says Francisco de Mena, senior regional manager for the Americas at Repsol Lubricants. "It brought together all of our local partners, facilitating knowledge sharing and networking. The idyllic location also fostered collaboration and team spirit, strengthening our community."

The event was attended by distributors from the Dominican Republic, Chile, Costa Rica, El Salvador, Nicaragua, Guatemala, Honduras, Bolivia, Panama, Paraguay, and Ecuador, along with representatives from Repsol Lubricants offices in Colombia, Brazil, and Peru, as well as sales representatives from various areas of the company.

Looking ahead, Repsol Lubricants reaffirms its commitment to the Latin American region and its strategic partners, consolidating this convention as a key event to drive growth in the lubricants market.